Firework stands are a fun seasonal business that allows you to make a substantial income within a short period of time. Once you've put in the work of opening up a stand, it is important to treat it like any other business to assess what you can do to increase the profits. Attracting more customers is the easiest way to see an increase in your business profits each year, and you can use these tips to see a bigger crowd this season.
Highlight the Newest Fireworks
Some of the customers who come to your stand will be fireworks enthusiasts. These people are looking for the latest and greatest products to bring to their backyard fireworks displays, and some may even be looking for items that they can use to put on a more public show. Make sure to have something that reels these people in to your stand. When you check out the products at your wholesale firework store, look for the newest ones that were added this year. Being able to show off the brightest multi-shot zipper cakes and artillery shells means that you'll have repeat customers during the same season. After all, they'll want to come back for more once they see how hot the newest fireworks are this year.
Maintain a Steady Stock of the Classics
In addition to your enthusiasts, you may notice that a large number of your customers are simply families who want to set off a few of their own fireworks. Wholesale fireworks include all of those exciting novelty items such as sparklers and mini fountains that are safer for non-licensed people to use. These items sell fast, so make sure to order enough of them to keep your tables stocked for the whole season. Once you receive your order, set these items up where people will notice them. Remember that the average person tends to look for eye-catching packaging, and you may want to label what each product does. A simple sign explaining that something is a fountain or a spinner can help your new customers begin to understand how a specific firework will perform.
Offer Demos of New Products
You also want to order enough wholesale fireworks to put on a display or two of your own. How this looks will depend upon the area where you set up your stand along with the local regulations. Small demos can sometimes be held on the property if you have enough space to do so safely away from the rest of the fireworks. You can also make video demos to put out on your business's social media pages. When your customers see what a specific product will do, you can bet that they'll come to your stand looking for it.
To learn more, contact a wholesale firework store near you.